Doe Deere was born in Russia and is the founder and chief executive officer of Lime Crime Cosmetics. Since the inception of her company, she has worked to show that cosmetics are more about the freedom of self expression they give to their wearer rather than a tool to cover up what are perceived as imperfections. She founded Lime Crime in 2008 and has built the brand up on its promise to offer its customers cruelty-free vegan cosmetics that are bold, colorful, and vibrant. She has achieved success where many other women have failed, and she now encourages other women to own businesses and become entrepreneurs.
Doe Deere has revealed that the idea for Lime Crime Cosmetics came way back when she started an eBay account under the name limecrime. She modeled all of her own products, which were very colorful and imaginative. Back then, bright colored cosmetics were hard to find, and her brand quickly began to disrupt the cosmetics industry. On another subject, Doe Deere doesn’t believe she can call any of her days typical. As the head of her company, she must ensure that everything is on the up-and-up and running smoothly. She creates fresh products for her company all of the time and also takes on some of the brand’s marketing efforts through social media and other channels.
Doe Deere has likened ideas to children. She has talked about how a person must raise their ideas and show them the way towards their success. She credits her team with helping her to really succeed with new ideas and has commented that her cosmetics are tested by the team and herself when they wear them before putting them onto the market. As an entrepreneur, she has found success by being a believer in her own vision as well as her customer base. She has been able to serve her customers so well because she knows exactly who they are and what they want. Over the years, she has built up a relationship with her customers, and she draws on what she has learned through this relationship to create exactly what they want.