Fabletics is an online retail service created to sell women’s athletic attire. Kate Hudson is the name behind Fabletics. Being an aspiring fashion designer, Hudson has been able to take online retail markets by surprise. In a society full of competition, Kate Hudson was smart enough to develop a methodology meant to ensure that all of her designed apparel sells in both local and international markets quickly. Thus, the concept of Fabletics was born.
Competing with companies like Amazon which has been in existence for a long time, Kate Hudson’s enterprise has been able to grow in a span of three years and is now worth more than two hundred and fifty million dollars. It is, therefore, apparent that Hudson’s enterprise is looking forward to better days ahead.
The commercial method that Kate usually uses places the customer above product. In an ever changing world, client satisfaction has become paramount to the success of any business. For this course, Kate Hudson strives to ensure that she caters to all the needs of her customers during virtual or physical engagements.
This model is developed using three different pillars. First and foremost, an outstanding brand is created to lure in customers. Products are then sold via the internet, which is a convenient mode of shopping since it saves clients both time and money. This is because, with online shopping, people can purchase items from the confines of their homes. Finally, Fabletics membership is highly simplified. It is these three components that have contributed to the success of Kate Hudson.
In today’s world, a company’s brand name is not built on the price and quality of products offered. However, it is built on the ability of the institution to successfully satisfy the needs of its clients, coupled with the different designs used to manufacture these products.
Fabletics has been able to open a number of branches in the three years that it has been in existence. As a growing institution, it plans to open many more branches countrywide and in the near future. One factor that has contributed to the success of Fabletics is its reverse showrooming concept.
Having a number of physical stores in place, Fabletics has created a model whereby people who come for window shopping also have the opportunity of purchasing their products of choice. With an active membership in place, no one can leave a Fabletics store empty handed. Good service delivery has enabled Fabletics to retain its customers.
People who have had a feel of Fabletics have been able to give a number of positive reviews. For instance, Fabletics has from time to time issued some of its clients exercise apparel for free; a move meant to foster customer loyalty. Moreover, this brand also offers its members discounts on every purchase. In all the garments that are sold by Fabletics, there is none whose quality has been compromised. Also, these apparels are developed using the latest styles thus making them keep up with current trends. Hence, Fabletics has become a brand highly respected by many people.